Client FriendScout24 Love is a highly competitive market. Nearly 50 per cent of Germans are still looking for a partner. FriendScout24, the online dating service pioneer, took this business by storm in the early s and became the market leader with the highest number of users.
FriendScout24 was increasingly associated with finding friends. A new spark was needed to restore the platform to its former status as the top dating and partner-finding portal and win back its market share.
This required a new start — technologically, with a mobile-first strategy, more service and innovative platform features. Aided by marketing dating service exclusive events strategy, the marketing dating service became the largest organiser of singles events.
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FriendScout24 became better and more authentic, offering a more tangible experience that culminated in its rebranding as LoveScout The final renaming was as easy as it was ingenious marketing dating service it removed all ambiguity: Marketing dating service again, LoveScout24 became associated with love rather than friendship. LoveScout24 achieved a turnaround of 27 percent more registrations and a 12 percent increase in revenue.